Nearly 80% of fresh cut flowers are imported into the United States traveling thousands of miles. To be kept fresh, they need to move fast and be kept cool. That means airfreight and refrigeration - both huge contributors to climate change.
Our founder, Peter Hewitt, saw that as a problem and looked for an alternative. Fortunately, Peter is not just an ordinary person but a world renowned designer and entrepreneur. A graduate of the Rhode Island School of Design, Peter has developed products for Disney, Revlon, Crate & Barrel and the Museum of Modern Art (MoMA) before launching Tea Forte and building a successful business and brand sold in over 35 countries.
In this new endeavor, Peter has spent 2 years designing and developing a new concept for flowers. A Pop-Up paper flower standing bouquet. While not meant to replace fresh flowers on the most special occasions, these can be an everyday flower that lasts. Something to add color to a room or a smile on someone's face.
FreshCut Paper's products are meant to be both minimalist (ships flat) and expressive (whimsical designs and vibrant colors). We introduced the line in January with 6 traditional flowers but have already introduced new arrangements that are more dramatic and show the possibilities of our novel and patented structure. We don't plan on stopping so keep an eye out for something new from us.
We hope you are intrigued by our products and welcome the opportunity to discuss them further.
All the best